Field & Fork
As a team of one, I oversee all aspects of design, marketing, and communications for Field & Fork Network and its associated programs, including Double Up Food Bucks NY, Niagara Falls City Market, and the new Produce Prescription Program launching this year.
Brought on during a pivotal rebrand led by a third party, I took ownership of the brand rollout, developing all materials from scratch to ensure a cohesive visual identity and messaging across platforms. I manage content creation, social media strategy, website development, email marketing, and event promotion, working to amplify the organization’s mission and impact. Through strategic storytelling and design, I craft compelling narratives that engage stakeholders and drive program success.
My work spans a diverse range of marketing and communications materials, including flyers, newsletters, invitations, reports, infographics, and social media content. I manage multiple projects simultaneously, balancing creative design with strategic messaging to meet tight deadlines. From crafting compelling digital campaigns to developing print assets, I ensure that all materials align with our brand identity and effectively communicate our mission.
Web Design
Rebuilding the Field & Fork Network website has been a major undertaking, and as a team of one, it’s an ongoing project that requires balancing strategy, design, and functionality. The new website reflects our refreshed brand identity, offering a cleaner, more user-friendly experience that better tells our story and engages our audience.
Slide the slider to compare the old and new versions of the site! The transformation highlights the effort put into modernizing the layout, improving navigation, and creating a more visually appealing and accessible platform.
View the full site here.